April 11th 2018 08:00 AM - April 11th 2018 10:00 AM

Developing and Selling Your Brand

175 Longwood Road South, Hamilton, ON, Canada

Developing and Selling Your Brand


Developing and Selling Your Brand

Effectively defining and “operationalizing” your brand among all of your organization’s stakeholders is a tall order. Knowing the unique benefits that your brand delivers and the true relevance and meaning of those benefits to your most important stakeholders is just some of the challenges you face. For start-ups on a journey of establishment, acceptance, trial generation, growth and sustainability, it represents special challenges – and opportunities. You must continually sell your brand to almost everyone you encounter. Knowing your product is one thing – communicating your brand in a meaningful, engaging and compelling way is quite another.

In this workshop, Jim Letwin will present and discuss practical ideas and approaches to defining, delivering and selling your brand.  

About the Speaker

Jim Letwin is the CEO and co-owner of Jan Kelley, a digital marketing agency driven by creativity. The agency’s major clients include Petro-Canada, Rockwool North America, Rust-Oleum Consumer Brands Canada, Toyota Materials Handling USA, Mr. Lube and Sasser Family Holdings.

Before joining Jan Kelley, Mr. Letwin spent several years in Marketing Brand Management with Ralston Purina, Warner Lambert and SC Johnson. He holds a Bachelor of Science degree (McMaster) and an MBA, and has been a well-respected instructor of Marketing and Communication within the MBA program at the DeGroote School of Business for more than 20 years. Jim chairs the board of a publicly traded mining exploration company (Margaux Resources: CVE: MRL) and recently earned his Director certification (ICD.D) from the Institute of Corporate Directors and the University of Toronto’s Rotman School of Management. 





Innovation Factory

Ticket Information

Please note that your tickets will be email to you and attached as a PDF upon successfully registering for this event. In the event that you have either not received your confirmation email, cannot find the confirmation email, or used an incorrect email address, please contact the organizer.

All ticket holders will receive an email notification reminder 24-48 hours prior to the event's start date (this does not imply particular sessions, just the event). Your tickets will also be attached to this email.

It's encouraged to save your tickets to your phone by downloading them or taking a screenshot, however you may also print your tickets before arriving to the event.